Jam of the Day | Lana Del Rey – Born To Die

Photo Credit: Nicole Nodland

“I learned that there’s no reason why people decide they like music when they do. Even if you’re the best singer in the world, there’s a good chance no one will ever hear you.”

That’s what Lana Del Rey, who will release Born To Die on January 31, told Pitchfork last August when she was asked about what she had learned from music and the industry after releasing her first album in 2010.

The quote is telling because, even after all the hype Del Rey has already seen, there is still so much we don’t know. Such as: What is real, and what is being perfectly crafted in front of our eyes?

We know that “Lana Del Rey” is a stage name that “came from a series of managers and lawyers . . . who wanted a name that they thought better fit the sound of the music.” And after all, it’s 2012, so big freakin’ deal about a fake name, right?

The real test will perhaps be on January 14th, when the singer will make her Saturday Night Live debut, a performance that still holds major weight with the masses, and you only need to ask Adele about its ultimate reward. That is in no way comparing the two singers, because they are far apart musically, socially, and in personality.

But, is it far-fetched to say that Del Rey will become the 2012 version of Adele, in terms of success? That’s certainly a dream that isn’t stuck in a pipe. First, though, Del Rey must breathe. And keep singing.

Here’s today’s Jam of the Day, “Born To Die.”

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