Blondfire at Lollapalooza | Photo by Jason Gonulsen
Coming off tours supporting Surfer Blood, Foals, AWOLONATION, and hitting the summer festival circuit with stops at Lollapalooza and Firefly, you could say it’s been a good year for Blondfire.
But, success hasn’t come easy — it was earned through a modern grassroots approach.
Lead singer Erica Driscoll, who acted as the band’s publicist for a short time, sending out emails to countless blogs, knew she had something with a single called “Where The Kids Are.” She just needed people to hear it.
“It was definitely a song that was one of those things that happened so fast,” Driscoll told me backstage at Lollapalooza. “It just kind of came out, and those are always the best songs, because they feel naturally. I thought it had a vibe when we wrote it, and that was why I wanted people to hear it. I just never thought anyone would actually read my emails.”